
TikTok Ad Revenue Sees 300% Compound Annual Growth Rate
ByteDance's short-video platform TikTok saw a compound annual growth rate of 300 percent in advertising revenue. In addition, ByteDance's advertising revenue in China moderated.
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ByteDance's short-video platform TikTok saw a compound annual growth rate of 300 percent in advertising revenue. In addition, ByteDance's advertising revenue in China moderated.

India has become the world’s fastest-growing mobile application market over the past few years. With more than 1.3 billion potential consumers, the Indian app market is attracting lots of attention as a huge opportunity for app growth. Thus, Chinese apps such as TikTok, Helo, LIVE, UC Browser, backed by China’s tech giants, have managed to gain popularity in India.

Microsoft is ready to press ahead with discussions to explore a possible acquisition of TikTok in the United States.

If you ask me, one of the most curious happenings of recent months, is just how quickly “banning TikTok” went from a “fringe movement” to “quite acceptable”.

On July 2, Chinese tech giants Bytedance invested in Hangzhou Weinian Brand Management Co., Ltd(Weinan), a contracted company of Li Ziqi, one of China's most globally popular online influencers. This move showed Bytedance's ambition to expand its footprint in the booming livestream and new consumption sectors.

People familiar with the matter said that TikTok's parent company ByteDance had invested in iMile, a logistics company based in Dubai.

Alex Zhu, Vice President of Products and Strategy and former Head of TikTok, has accepted a new appointment as Head of Bytedance’s Strategic Investments.

Zhang Yiming, Chinese internet giant ByteDance's co-founder, will step down as chief executive at the end of 2021 to focus on long-term strategy, the biggest management shake-up since the company's launch in 2012.

TikTok's Chinese version, Douyin, has decided to adjust its e-commerce business. In the future, Douyin E-Commerce will focus on online shopping malls and brands.

Chinese short-video app Kwai (Kuaishou) managed to make it to the second place of the ranking with earnings approaching $78 million, a 57 percent year-over-year increase.

On November 10, news that TikTok Shop will be launched in US was finally confirmed. In order to register for TikTok Shop in the US, merchants will need to use a domestic mobile phone number and email address, or an existing TikTok account. An invitation code is also required.

The total revenue of TikTok's parent company, ByteDance, increased by 70% year-on-year in 2021 to about $58 billion, a slower growth rate than a year ago.